Gen Y chooses cruise

REPRESENTATIVES from cruise lines and retail were united in a panel discussion about the need to cater to the baby boomer market, but also urged the importance of developing a younger demographic of customers.

REPRESENTATIVES from cruise lines and retail were united in a panel discussion about the need to cater to the baby boomer market, but also urged the importance of developing a younger demographic of customers.

Dubbed “Generation Cruise”, the panel suggested millennials were becoming a more important customer base.

Younger people were seeing the value of a cruise holiday with industry needing to augment and innovate around product to cater to their needs.

Pictured: Christian Schweitzer, Business Publishing Group; Adam Armstrong, Silversea; Lynne Clarke, MSC Cruises Australia; Ben Angell, Norwegian Cruise Line Holdings; Michelle Ashcroft, Phil Hoffmann Travel; and Fiona Dalton, Uniworld Boutique River Cruise Collection.

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